Packaging Design
Retail operations require careful packaging design which includes the attractiveness of the packaging, its display method, and use. Large staffs of packaging engineers work with marketing and sales groups to define the materials and design of retail packaging.
Industrial packaging design is concerned with part presentation to downstream operators, minimizing damage, minimizing cost, and ensuring safe handling. Whether it’s for overseas shipping, frequent delivery to a customer, or infrequent delivery of heavy or high value parts, the selection of materials and design of industrial packaging is of no less concern than retail packaging.
Some primary considerations in packaging design include
- Quantity of customers
- Customer locations
- Mode of transportation
- Frequency of use/shipment
- Expendable or Reusable
- Material Selection
- Interface of design
A relative few companies specialize in the development of industrial packaging considering all of the above factors in comparison to retail packaging needs. Before your company runs to the local corrugated supplier for their one-size-fits-all solution, consider tapping into the expertise of industrial packaging design specialists. Design completed by experts with exposure to a variety of shipping needs can range from as little as $50 to over $15,000. The amount of waste avoided by planning effectively for packaging early on will most assuredly save you easily ten-fold in light of the overall supply chain cost.
Filed under: Packaging Principles